Paid ads for dentists & doctors
We’re in the business of with boosting practices with targeted ad campaigns.
In the world of digital marketing, paid ads are a powerful way to drive traffic and convert leads. For both dental and medical practices, leveraging PPC (pay-per-click) can be an effective method to attract new patients and increase your clinic’s visibility. Whether you’re running Google ads or promoting your services on Instagram, paid advertising allows you to reach a highly targeted audience quickly.
What is a social media paid ad?
A social media paid ad is a targeted campaign run on platforms like Meta (Facebook & Instagram) and TikTok, designed to reach potential patients where they spend the most time online.
For dental, orthodontic, and oral surgery practices, these ads help boost visibility, showcase treatments such as Invisalign or dental implants, and drive qualified leads directly to your website or online booking form.
Unlike organic posts, paid social ads allow precise targeting by age, location, and interests—making them a powerful, cost-effective way to grow your patient base and strengthen your brand presence.
What are Google paid ads?
Google Ads are pay-per-click (PPC) campaigns that place your practice at the top of Google search results when potential patients look for treatments like orthodontics near me or oral surgery consultation.
By combining strong keyword targeting with custom landing pages, Google Ads for dentists and specialists help drive high-intent traffic, increase website visits, and generate more appointment requests.
For dental and medical practices, Google Ads are one of the most effective tools to capture patients actively searching for your services and convert those searches into real bookings.
Smart strategies, healthier practices
Our Montreal-based advertising agency can help you create a targeted advertising strategy that pairs advertising on Instagram, Facebook, TikTok and Google with organic content. As a dedicated social media agency specializing in medical and dental marketing, we ensure that each post, ad, and interaction is optimized for maximum engagement.
Benefit from the NP touch
ROAS (Return on ad spend): 25.9x
Average cost per lead: $85
Revenue generated: $363,480
New patients booked: 140+
Ad spend (Google + Meta): $14,030
From zero to a full consultation calendar — in just 6 months.
The Goal?
At NP Marketing, we create data-driven ad strategies that maximize your ROI across Google, Meta, and TikTok—helping your practice attract more qualified patients while maintaining cost efficiency.
How Much Should You Budget for Ads?
When it comes to dental marketing, orthodontic marketing, or oral surgery marketing, your ad budget should align with your goals, the competitiveness of your market and the treatments you want to promote. While every practice is different, here’s a general guideline for healthcare and dental campaigns:
Tiers
- Starter
Ideal for
New practices testing Google Ads or Meta Ads to generate awareness or attract leads for a single treatment (e.g. Invisalign or dental implants).
Recommended Monthly budget
$600 – $1,200
Growth
Ideal for
Established clinics looking to attract a steady flow of patients through multi-channel campaigns across Google, Instagram, and Facebook.
Recommended Monthly budget
Scale
Ideal for
High-volume orthodontic and oral surgery practices ready to dominate their market with full-funnel campaigns and advanced audience targeting.
Recommended Monthly budget
$3000+
Tier
Recommended monthly budget
Ideal for
Starter
$600 – $1,200
New practices testing Google Ads or Meta Ads to generate awareness or attract leads for a single treatment (e.g. Invisalign or dental implants).
Let’s find the right ad plan for your practice.
NP paid ads for dental & medical clinics
Capture high-intent patients who are actively searching for your services.
Google Ads allow you to meet patients at the moment they’re searching for care — whether for emergency dental treatment, routine cleanings, or specialty services. Our campaigns combine local targeting with conversion strategy to bring real results, visible in your live dashboard.
Not sure where to start?
Let’s talk about your clinic’s goals, and we’ll recommend the best package for you.
What you can expect...
Here’s how we turn clicks into real patient connections.
Optimising Instagram ads
Our PPC consulting agency can help ensure that your Instagram campaigns are optimized to reach your desired audience while staying within budget.
Tracking results and ROI
Whether you’re running PPC for dentists on Google or managing Instagram ad costs, we’ll help track the results of your campaigns, ensuring you get the best return on investment.
Targeted ads for local audiences
With geo-targeting, your ads will appear in front of the most relevant audience, maximizing your budget.
A custom, branded landing page
Built to convert — featuring a submittable form that sends patient inquiries directly to your front desk. Designed to outperform traditional websites by 2–3x.
FAQ
about healthcare & dental web design
What does PPC for dentists and doctors look like?
PPC advertising for dentists and doctors involves targeted ad campaigns on platforms like Google and social media. These campaigns focus on keywords relevant to your services, such as “dentist near me” or “emergency dental care.” By leveraging geo-targeting and remarketing, practices can reach local patients and reconnect with previous visitors, maximizing online visibility and attracting new patients to grow the practice.
Are Google ads actually worth the investment?
And are social media ads even worth it?
Contact us
Digital marketing that actually delivers.
Join the clinics and associations who trust NP Marketing to deliver real results.
