In this blog, we won’t be answering the question on the importance of Facebook paid campaigns or can paid ads support organic reach, we’ve actually already answered these through experience and the answer is yes! Facebook ads are incredibly important and could be a powerful tool if used correctly. In this blog post we will rather be showing you how to put together a Facebook paid campaign.
Our team has put together a practical short guide on how to do Facebook ads RIGHT with exact steps and explanations of what to pay attention to. So, let’s get started!
Where to start?
You can launch Ads manager from your Facebook Business manager. Here’s a preview of where to find Ads Manager on Facebook Business Manager:
 Firstly, don’t be overwhelmed by the amount of information provided on the adverts manager dashboard very informative dashboard that appears when you click “Adverts Manager”. Actually, it is a very useful tool that you will love and will be using all the time to track your campaigns and evaluate the results.
What is essential to understand atÂ
this step is how Ads campaigns are structured. There is what we call the campaign that contains one or more advert sets and adverts. At the same time, advert sets contain one or more adverts where you define your targeting, budget, schedule etc. And finally, the ad is the creative part itself. For example, one of the very frequent campaigns that we do for our clients isa “Facebook page promo”. And within this campaign we can create two sets: one with the duration of 10 days and budget of $100 and another one running for 7 days with $50 budget. Two sets still belong to one campaign but have different parameters. Following the same logic, each ads set can have several visuals, or actual ads.
We hope that now you will breath easier when you see this dashboard and will confidently click the green “Create” button
What is your objective?
Like any other ad in this world (offline or online), Facebook ads need a clear objective. And setting the right objective is the incremental key success factor to get a desired results. This is where marketing and business knowledge meets social media expertise.
There are many objectives to choose from on Facebook, they’re normally organized based on where the prospect is at on the social media funnel
From “Brand awareness” to “Conversions”, the objectives define the scope of the campaign and we suggest you dive deeper in each objective and familiarize yourself with each one very well. Do not worry, couple of times, and you will know all of them by hard (like our team does ;).Â
So now that you know your objective, you can give your campaign a name.
How to set up an advert set: timeline, audience, budget and many more
Remember we talked about the structure of the Facebook ads that includes the campaign, ad sets and ads? So now you should not be surprised why Facebook ad manager is asking you your “Ad set name”.
TARGET AUDIENCE
And now the fun part begins where you have to think about the fundamental marketing question: your target audience!
Facebook allows you to go into depth of targeting like no other platform in the world! You can target mom who gave birth exactly a month ago in the particular postal code area if you want. Can you imagine how powerful this is? We are sure you will enjoy setting up the target audience as much as we do!
Just remember, that you can create a new audience or used the one created before. It all depends on your objective, of course!
At this point, use all your knowledge about your target audience and project it through geographical locations, demographical characteristics and general interests and hobbies:
PLACEMENTS
There are many different settings and things to go through when doing an ad. However, we would like to stop on “Placements”. In other words, this is where your ad will appear and where your target audience will see it.
As you can see, your ad can run solely on Facebook or you can also distribute your efforts via Instagram or Audience Networks (showing the ad in other apps or website where your target audience is).
And there we would like to repeat again and again: think about your objective because it defines all the rest!
BUDGET & SCHEDULE
Budget and schedule are very straight forward. You know your budget to spend and you can set it up as the daily budget or the lifetime budget over the period of time.
Also pay a close attention to the start and the end day of the end, otherwise Facebook Ads Manager will assume you would like to “Run ad set continuously starting today”. This might seriously undermine your budget!
Facebook Ads Manager predefines many parameters, like, “Bid amount”.
If you are doing a campaign on your own with no expert help, we suggest not to change any of these parameters.
What about the visuals?
Ha, we knew you will be interested to know it. Visuals are the last bit of the ad puzzle. Facebook Ads Manager gives you a nice choice. You can go ahead with the single image, with the video or slideshow. But again and again, think about your objective first before taking the final decision. Let’s say if you are promoting a master-class and you invite the audience to check it out, single image might be the best option. However, we had numerous successful campaign where we promoted our clients’ clinics with the videos. Videos were the best fit to serve the purpose since we were trying to show inside world of the clients’ businesses.
Online
NP Marketing Assistant
We're online!
Hi! I'm here to help you learn more about our marketing services. How can I assist you today?
 Firstly, don’t be overwhelmed by the amount of information provided on the adverts manager dashboard very informative dashboard that appears when you click “Adverts Manager”. Actually, it is a very useful tool that you will love and will be using all the time to track your campaigns and evaluate the results.
