3 Success Tips for paid ad campaigns for Dentists or Medical Doctors
 If you are looking to attract new patients, my recommendation is that you do a funnel (type) paid campaign. In this shorty episode, Nathalia provides you with the top 3 tips to ensure you actually see results with your paid campaigns be it on Facebook, Instagram or TikTok ads. Who should watch this video?-You’re a […]
Instagram for Dentists | Interview With Allison Lacoursiere
Want to learn the ins and outs of Instagram for your dental practice? In this week’s video, I interview Allison Lacoursiere, also known as the Clear Aligner Coach. We did a deep dive into what’s really working for dentists on Instagram, because let’s be honest, what used to work 2 years ago on the platform, […]
Dental Marketing Strategy: 10 things to include! | Marketing for Dentists
What should you include in your dental practice’s marketing strategy? Here are 10 things you should think about adding! Are you creating a marketing strategy for your dental practice? This is the foundation that every dental practice should have in place before jumping into deploying any tactics like launching a Facebook ads campaign… This is exactly why […]
Smile! How social media marketing can hugely benefit dental practices
Why every dentist needs social media marketing If you’re a dental practice owner working to improve clinic flow efficiencies, the patient experience and increase treatment plan acceptance, you’ve probably looked into marketing your business with social media. This is both prudent and protects your long-term interests. The global dentistry is projected to grow to over […]
How to Schedule Social Media Posts using Hootsuite | a Tutorial for Dentists
As a dentist, would you like to be more active on social media but do not have the time? We have a solution for you! Hootsuite is a platform that allows you to pre-schedule social media posts in advance, saving you lots of time and worry. By using their free plan, you can connect up […]
Talk the talk with these five online tone of voice and branding tips for dental clinics
Digital marketing 101: Developing your brand’s online tone of voice Nike, IKEA, Apple — think of your favourite brands and how they communicate with you digitally. Chances are you associate them with a specific style, personality and words (or, wordplay). This is a brand’s online tone of voice and developing a familiar one is essential […]
Why you should ALWAYS answer online reviews
What is online reputation management and why is it important? A brand’s reputation has always been either its greatest strength or weakness. That hasn’t changed in the digital age, however, the tools of measuring, maintaining and managing it have. There’s no reason to be afraid or anxious, so long as you’re aware of online reputation […]
How to Support a Product Launch with Social Media
Are you considering launching a product or service and not sure how to use social media in your marketing plan? With products being the number one content type for top global brands for engagement, a marketing strategy that emphasizes your social presence is critical. We recently had the pleasure of helping Toon Boom Animation launch Harmony […]
Beginners guide: Paid, Owned and Earned Media
The digital Marketing ecosystem Understanding the key components that make-up the digital marketing ecosystem, and how these interact with one another is an essential part of a digital marketing strategy. -Nathalia Porras The digital marketing ecosystem is conformed of all digital and social assets that make-up a brand online. The interaction of these assets- be it […]
3 Success Tips for Paid Ad Campaigns for Dentists or Medical Doctors
You’ve probably already heard about Reels. They are short-form videos accompanied by music that have been taking over the internet and Instagram! Similar to Tik-Tok, Reels can be shared with friends and followers and discovered while browsing the app. For people looking to use Instagram Reels as a new way to build a following, Instagram has […]
