Some basics into how digital and traditional marketing are alike
Some basics into how digital and traditional marketing are alike Once upon a time  I did an MBA and I had a very clear goal in my mind; I wanted to learn how IT and (traditional) Marketing were converging to pave the way to Digital Marketing. But why you might ask? in my mind digital was not […]
A digital marketers MUST know glossary
The rise of digital marketing has brought about so many new opportunities for small-to-medium size businesses that did not exist not too long ago. As the online world continues to evolve, SMB’s have to be aware of the basics in marketing to be able to participate in conversations and plan ahead for a marketing strategy. […]
On crowdsourcing, crowdfunding and user generated content
The concept of crowdsourcing in all its forms- user generated content and crowdfunding for example, continues to evolve and become more popular. With sites such as unsplash.com, Kickstarter and Threadless at the top of my list. The evolution of the cloud has allowed for an interconnection of talents or resources from a community of engaged individuals- who […]
How to create a content marketing strategy
[vc_row][vc_column][vc_column_text]Content marketing seems to have been the talk of the town for marketers in 2015. With the term “Content is King” being thrown right, left and center (what isn’t mentioned often enough is that distribution of content is Queen!). However, the question remains, do small businesses know how to strategically create a content marketing strategy that will […]
3 Success Tips for Paid Ad Campaigns for Dentists or Medical Doctors
You’ve probably already heard about Reels. They are short-form videos accompanied by music that have been taking over the internet and Instagram! Similar to Tik-Tok, Reels can be shared with friends and followers and discovered while browsing the app. For people looking to use Instagram Reels as a new way to build a following, Instagram has […]
