About Us – NP Digital Marketing

About NP Marketing

Leading dental marketers delivering tailored strategies

Founded in 2015 by Nathalia Porras, NP Marketing was born out of a passion for bridging the gap between a doctor’s offline reputation and their online presence.

Meet Nathalia Porras

Founder & CEO, NP Dental Marketing

NP Dental Marketing was born from a simple but powerful insight: even the most brilliant dental professionals often go unrecognized online.

My journey began at McGill University’s Faculty of Dentistry, where I worked in alumni relations after completing my BComm. One of my biggest projects involved fundraising for a new undergraduate clinic — a mission that brought me face-to-face with some of the most accomplished dentists, oral surgeons, and orthodontists in the country.

As I prepared to meet these top-tier clinicians, I noticed a glaring disconnect: their online presence did not reflect the excellence of their work. Despite world-class reputations, many had outdated websites, inconsistent branding, or no social media footprint at all.

That gap sparked a passion. I went on to complete my MBA at HEC Montréal and launched NP Dental Marketing — a boutique agency dedicated exclusively to the dental and medical space.

Today, our team partners with general dentists, oral and maxillofacial surgeons, orthodontists, and national medical associations to deliver one thing: measurable growth. We do that through modern branding, strategic content, high-converting websites, and paid ad campaigns that actually perform.

Too often, highly skilled clinicians were represented online in ways that didn’t reflect their true expertise, professionalism, or unique personalities.

At NP Marketing, we set out to change that. As a dental marketer, we knew there was a better way to showcase healthcare professionals online—one that combined tailored strategy with creativity while maintaining strict adherence to healthcare regulations.

Our goal has always been to deliver custom solutions that reflect the individual strengths and personalities of each healthcare and dental practice.

Since our inception, we’ve been privileged to work with some of the top dental and medical practices across North America. Whether it’s through website development, SEO, or social media marketing, we provide a complete digital strategy. As a dedicated dental marketer, we understand the importance of a strong online presence in today’s competitive healthcare landscape. That’s why we specialize in crafting unique, data-driven strategies that help dental practices and medical professionals stand out online. Our team takes care of everything from pay-per-click advertising (PPC) to reputation management, ensuring each practice is accurately and favorably represented online.

We don’t just focus on basic dental marketing services. As experts in digital marketing for dentists and doctors, we push the boundaries of what’s possible for healthcare professionals. Whether your practice needs comprehensive SEO, highly-targeted PPC, or a complete overhaul of your social media profiles, NP Marketing is here to help.

Are you looking for a trusted dental marketer who understands the unique challenges and opportunities of marketing in the dental and medical fields?

Meet the NP Marketing Team

Nathalia Porras

CEO & Founder

Alias: The Visionary

Superhero skill: Crafting strategies that turn dreams into reality.

Collaboration Corner: Loves sharing inspo links with the team.

Go-to caffeine fix: Latte with lactose-free milk and one sugar

Hobby that inspires you the most: Travel—exploring new cultures and landscapes fuels my creativity and broadens my perspective.

Canine energy or feline vibes: Canine, for sure.

Carlos Burgues

Paid Ads Director

Alias: The Ad Maestro

Superhero Skill: Turning obstacles into stepping stones.

Collaboration Corner: Informally also known as THE Asana man.

Go-to caffeine fix: Espresso

Hobby that inspires you the most: Writing and soccer—both allow me to express my creativity and stay active, fueling my passion for storytelling and teamwork.

Canine energy or feline vibes: Dogs, but I have a cat

Raquel Costa

SEO Copywriter

Alias: The Wordsmith

Superhero Skill: A jack of all trades.

Collaboration Corner: Unofficial Slackmoji master

Go-to caffeine fix: Iced strawberry oat matcha latte

Hobby that inspires you the most: Surfing and making rugs—catching waves and crafting custom designs both bring me a sense of freedom and creativity.

Canine energy or feline vibes: Canine energy, but feline vibes are cool too.

Evan Shuster

Website & Design Specialist

Alias: The Web Wizard

Superhero Skill: If you can dream it, he can design it.

Collaboration Corner: Old-school email type of guy

Go-to caffeine fix: Flat white

Hobby that inspires you the most: This is a hard one these days, but I’d have to say travel and gardening—exploring new places and tending to my garden both refresh my way of thinking and inspire growth in everything I do.

Canine energy or feline vibes: Cats 100%

Sarah Li

Social Media Coordinator

Alias: The Content Curator

Superhero Skill: Born to create - she just knows what clicks

Collaboration Corner: Camera always in hand - probably filming a behind-the-scenes video as you read this Go-to

Caffeine fix: Iced matcha latte with uber cold foam

Hobby that inspires you the most: Painting and makeup help me reconnect with my creativity. Both are about turning blank spaces into art.

Canine energy or feline vibes: Team Meow

Tomas Irigoyen

Content Creation Assistant

Alias: The Creative

Superhero Skill: Turning visions into vibrant creations.

Collaboration Corner: Always happy to go the extra mile

Go-to caffeine fix: Large latte

Hobby that inspires you the most: Traveling to new places and immersing myself in different cultures opens my mind to fresh ideas and inspiration.

Canine energy or feline vibes: Dog person