Join our dynamic and ambitious team of marketers at NP Marketing as a Social Media Coordinator (SMC)! Learn all the ins and outs of the ever-changing world of social media marketing and grow with us!
Position Overview
As our SMC, you will act as the brand voice for our accounts (meaning that you have to be very good at the written word!)Â as you work to reach social media KPIs and implement marketing campaigns across channels.
The SMC role is a full-time position. You will report to our Digital Marketing Strategist, Julia Shylo, while also working closely with Founder, Nathalia Porras.
Responsibilities
1) Content creation
As the brand voice representative, your main role is to tell a story that is aligned with the brand’s values and communication strategy across social media platforms. This is where having great communication skills are a must!
How will you be doing this?
You will develop a content calendar for each brand with a continuous posting schedule. This includes the creation of content (editing of photos, videos, or use of graphic design) and the repurposing of content (blog posts, articles, graphics e-newsletter).
2) Community management and social media growth
An integral facet of the role is driving engagement and the monitoring of social channels. This is part of our focus on strong online reputation management and linking social media to customer service.
How will you be doing this?
You will be monitoring social channels for comments, questions, and complaints, as well as initiating discussions. The Digital Marketing Strategist will support as needed. You will also be asked to develop strategies to grow social media platforms both in engagement and number of followers.
Note: while the SMC position is part-time, this responsibility typically requires 1.5 hrs per day and must be done daily (Monday-Friday), mostly in the am.
3) Paid campaign creation
As part of the overall social media marketing plan, you will be designing and managing online paid campaigns across social media channels.
How will you be doing this?
You will be designing the creative ads to be used as part of all paid campaigns, including deciding which type of ad is better suited for the objective of each campaign. You will also track budget and results and work to improve as necessary.
4) Analytics
In conjunction with our Digital Marketing Strategist, you will be reporting and tracking social analytics to suggest improvements and new activities.
How will you be doing this?
Using a variety of software to track metrics, you will populate our report templates and work closely with our Digital Marketing Strategist to identify insights and action plans.
5) Research
Last, but not least, is researching the latest trends out there! We want you to become the best SMC in the world (we’re modest like that!) and share strategies and tactics that can add value to our clients.
Requirements
- Marketing (digital/social media) degree/certification preferred
- Familiarity with major social media platforms from an admin perspective
- Strong communication (particularly writing) skills
- Bilingual (English and French)
- Generally technologically savvy
- Creative (visually a bonus!)
- Team player, through and through
This position is for you if the following statements below hold true:
- You have a passion for social media marketing
- You naturally stay on top of trends in branding and tactics used by leading brands and can apply these cross-industry
- You have a visual eye and consider a creativity a core character traitÂ
- You have a ‘don’t settle for second best’ attitude
- You are a doer, thinker, and team player (we weren’t kidding about that last one!)
About NP Marketing
What we do: NP Marketing is a boutique digital marketing agency that represents brands online via customized strategies and creative campaigns. We believe that having an active online presence that aligns with a brand’s core values is an effective way to support marketing efforts for a brand. We also believe that the creation, management, curation, and publishing of creative content on social media channels can deliver a return on investment and increased profits.
Who we are: We are all about team work and delivering the best possible service to our unique and valued clientele. This is not your typical corporate-culture kinda place; it’s fast-paced and we are growing rapidly. We’re also self-identified foodies and we love to celebrate big wins with great restaurant outings!
Interested in applying? Submit your application today and get started with us right away! Send your cover letter (alternatively, you can send a short video too) -telling us a bit about yourself and why you want to join the team- and your CV to marketing@nathaliaporras.com
